Common Questions™ was founded by Harold Poon, who has over a decade of experience with established global brands and young start-up businesses. Before establishing the studio in 2024, Harold developed and led design solutions from scalable modular systems to bespoke collections that spanned customisable everyday carry to luxury travel collections.
Our
Approach
The studio takes an empathetic, explorative and expressive approach to creative partnerships.
Empathetic
Before we build, we diagnose. We interrogate the core of the problem to understand what your brand stands for and what your users actually need. Sometimes, the process uncovers additional needs and opportunities.
Explorative
We look at familiar categories with fresh eyes, borrowing unexpected materials and proven techniques from beyond your industry. This resourceful approach gives your product a completely unique story, while still relying on manufacturing methods we know will actually work.
Expressive
We distill your brand's core message into a highly tangible, physical language. Filtering out the noise of fleeting trends, we translate your authentic narrative into cohesive, scalable visual systems. The result is a signature aesthetic that outlasts the hype and belongs entirely to you.